The 3 types of emails you will design — We know email marketing is crucial for online businesses but how can we maximize efforts and design these emails for the best results? What types of emails should we be designing? How does our design influence email marketing performance? Let’s dive into this guide on email design marketing. What is email design marketing? No matter…

Here are the 3 main purposes of every website — Every website has a purpose. Most businesses use their website to convert traffic to customers but there are other purposes for a website. When it comes to the goal of a website, there is no one-size-fits-all. In this article, I’ll share 3 main purposes of a website, dive into how…

Learn the fundamentals of brand design — If you’ve ever designed a logo or a for a client, you've played a part in defining their brand design. Brand design refers to key design elements such as the logo, color scheme, typography, illustration, photography style, and other components that make a brand stand out. The design industry is…

Tips for more productive design critiques — If you have ever taken a design or art class, you may already be familiar with design critiques. But as you grow as a designer, how do you know what to look out for when giving and receiving a design critique? In this article, we’ll share our tips. What is a design critique? First, let’s…

and how to use them in digital design — Visual elements are the building blocks of art and design. There are 7 visual elements in total, they are line, shape, color, value, form, texture, and space. In this article, we’ll cover each element on its own as well as how to use them in your designs. No matter what…

Master these fundamentals in visual hierarchy — When you start designing for a new project, do you think about what is the most important element to include first? By having a strong focus on the content and design, you’re using visual hierarchy to draw attention to one element over another. …

Learn UX and UI design tips from these 5 websites — As a designer, you’re not only designing the final polished UI, you have to think about the UX or user experience of the website. In this article, we’re dissecting 5 well-known websites to discover what we can learn from them and apply them to our web design projects. But first…

6 portfolio examples you can learn from — Whether you’re looking for a full-time design role or a freelance gig, your design portfolio is the key to getting hired as a designer. Without it, companies and clients can’t find you. In this article, you’ll learn from other portfolio examples, what you should include in yours, and how to…

3 ways to easily create hierarchy — Hierarchy ranks the importance of design elements on a page. What do you want someone to see first? Should it be the title on a webpage that creates a strong call to action or maybe a photo or illustration that gives more context? Let’s dive into these design examples and…